To come up with our problem statement, our team extensively conducted user research where I carried out one on one face to face 45 minutes interviews with about 30 people of various ages, backgrounds, locations and occupations. Based on the insights I got, I created an empathy map and developed POV statements.
Important POVs included,
Travellers need to feel connected to their excitement because, for them, Mobility is about the experience.
Commuters want smart mobility systems because they don’t want to deal with it.
Based on this our team came up with, the HMW statement.
How might we design transportation systems that transform uncertainty into excitement?
Let's me move around
Accessible and convenient
Convenience saves time, saves energy
Can do more things with today's mobility
Mobility should be something catered to needs: Uber vs. Tour Bus
Mobility is fun - feel the environment around you
Don’t like closed off box of a car - want to connect with environment
Fun feel environment - open windows of a car
Tourist want guided tours
Makes far places accessible - saves time saves energy
Walks everywhere right now
Retired so does not move a lot anymore
Worked for BART
"I like mass transit"
Environmentally conscious systems are important
Millions of people moving around - need an efficient solution
Future: customizable based on user needs (i.e. cost, flexibility, location)
Being in a car seems "wasteful"
Efficiency is key
Autonomous vehicles don't seem as efficient/scalable as mass transit systems
"I'm not gonna be the first person to buy an autonomous vehicle"
Getting people to BART station is main problem to maximizing usage
Mobility affects how people make other decisions - where to live
BART can be "complicated"
Mobility needs have "peak hours" - rush hour
"I was initially thinking social mobility"
Today's engineers are multifacited unlike older engineers
Mobility needs change as you get older
When you start making large investments you are less likely to move - house, family
BART has peak usage hours
Public transit - how do we get people to and from stations?
Idea: for rooted people, helicopter could move their house
450,000 people transit via BART every day
Trusts new technology but would not be the first one to buy it
Time in car is wasteful
Living place choice depends on being close to a transit network
Future goal - enjoy time commuting
People HAVE TO move
Cares about environment
Worked for BART - pro mass transit
Rooted and retired
Rides bike and BART instead of car
Convenience - Uber
Products: legs, bikes, car, tram
Missing the bus sucks!
Nice having apps on your phone
Miss the bus: feel anxiety, "shoot", "Can I skip class?", helpless
Walking: don't deal with traffic
Apps - create sense of certainty, can count on it
Confidence in how you can get to a place is key
Future: Not necessarily in control of mobility system, "you don't even have to think about it", autonomy
Thinks those with disabilities would have different perspective on mobility - they have more inconveniences to deal with
Time = most important factor
Got really worried when she did not recognize the bus route - "This is the F line right?"
Rides bus everyday
As a team, we came up with more than 50 ideas. To enable my creativity, I created mind maps to think about different aspects of excitement and uncertainty. Before honing down onto one idea, I decided to categorize the ideas into different forms such as apps, clothing, autonomous vehicles, etc. We further developed 5 ideas that the team liked by creating sketches. Keeping the needs of the sponsor in mind, our team was most excited to work on the Autonomous platform.
Carpt is a Car Platform Technology that can converts a human driven car into an autonomous one. This Ford Motors sponsored project will ease the transition period to self driving technology.
Lead Designer doing user research, wire framing, lofi and hifi mockups and lofi prototypes.
Began with ethnography and field research in and around Berkeley. Interviewing different user segments and data analysis from surveys. Developed persona, storyboards, and brainstormed ideas. Using data we collected, I created lo-fi and hi-fi mockups and wireframes, while iterating designs with a lofi prototype. Conducted extensive user testing to iterate and improvise on idea and prototype.
Lexian Guo- Mechanical Engineer, Patrick Hartmann- Mechanical Engineer, Advaita Patel- Designer, and Anosh Sethna- Mechanical Engineer.